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Patrick Rea

Black foods craze set to leap from Japan to U.S. food industry

Always trying to stay ahead of the trends driving the U.S. market, this article from the South-Florida Sun Sentinel about black foods caught my attention today.


In Japan, certain food colors are associated with different organs. Black foods are associated with kidney health. Perhaps there is an opportunity for Red Bull to launch Red Bull Black…conveniently and easily mixed with vodka…and marketed on college campuses. Red Bull’s growth has slowed……

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