I’ve been researching the natural & organic personal care market for the last 3 weeks. It’s amazing how little information there is out there - even more surprising how some writers and market research firms completely miss the mark. This is one of the reasons that Nutrition Business Journal first researched the natural personal care market 10 years ago.

As with all the nutrition industry product sectors and sales channels that we research, our goal is to produce the most detailed analysis of the natural & organic personal care market.

On February 21st, we’ll be presenting the findings of over a month of research on the natural & organic personal market online. If you’re planning a new product launch, considering an investment or trying to get smart on the natural & organic personal care market, it is truly in your best interests to register for this web seminar.

For $495, you receive 6 login points to this web seminar for your team.

NBJ’s mission is to deliver more research per dollar than any other market research firm. So, get your whole team up to speed on the business issues facing the natural personal care industry. Register today.

The company that recently shelled out $925 million for Burt’s Bees (a 5.6x revenue multiple!) just announced that it is launching a “green” line of cleaning products, according to www.sfgate.com.

The entire natural household product is very hot right now for new product launches, VC investment and acquistion. NBJ’s January 2008 issue is on Natural Personal Care, Cosmeceuticals & Natural Household products. Early estimates indicate another year of double digit growth for NPC and nearly 2x that NPC growth for natural household products.

Stay tuned for more on NPC from NBJ. In the meantime, if you need to get up to speed quickly on this hot sector, check out some of NBJ’s past research issues on NPC.