I’ve definitely overused the saying, “Happiness is a journey, not a destination.”
Often it’s used sarcastically when we’re nearing the completion of an issue and realize we still have a long way to go. It breaks the tension, if only for me.
With any herculean effort, there will be moments when frustration levels grow so high, disagreements so intense and positions so immovable that one has to wonder…will progress ever be made. Of course, this lockup is usually indicative of a highly worthy cause.
The organic movement is such a cause.
Because of its growth, interest in the organic movement has swelled to an all time high. Blackberry-addicted investment bankers and globe-trotting CEOs are cutting deals with hippie entrepreneurs, trying to capture a little bit of the magic that is the organic movement. Not everyone is happy about it.
Issues of responsibility, sustainability and transparency are being hotly debated in the organic industry, and for good reason. These principles form a critical part of the foundation for the organic movement. Without them, organic really isn’t organic…or is it? This organic industry is certainly going through some growing pains.
Last year I attended the inaugural Organic Summit. It was an eye opening experience. The energy was intense. Every attendee had something significant to say about the organic movement, where it came from, where it was headed and what needed to change. It was one of the best conferences I attended in 2007.
I will again attend the Organic Summit, June 25-27th at the St. Julien in Boulder, Colorado to experience this energy. This year’s timely theme is “Cultivating Innovation and Transparency in the Organic Community”.
For more than 30 years, organic leaders have been changing the landscape of the U.S. food industry. This fringe movement has grown from its counter-culture roots into a broadly adopted market representing over 3% of total retail food sales in the United States, growing between 15-20% annually.
I strongly encourage anyone in, or interested in, the business of organic products to attend this special two-day event in Boulder. You will walk away with the most up to date information on the organic industry. You will walk away having met the most important leaders of the organic movement. But most importantly, you will walk away with a very nuanced understanding of how to be successful in the U.S. organic products industry.
To register, go to: http://www.theorganicsummit.com/register.cfm