NBJ’s 2009 Editorial Calendar Announced
One of the new features of the new Nutrition Business Journal website is the editorial calendar page.
2009 is shaping up to be a big year for the nutrition industry with many variables in play, and NBJ will be right there to keep subscribers up to speed on developing business trends, challenges and opportunities.
2009 Issues (Preliminary)
January - NBJ Awards & Executive Review
February – Natural & Organic Personal Care
March – Healthy Foods
April – Organic Foods & Beverages
May – Direct to Consumer Sales Channels
June/July – Annual IndustryOverview
August – Raw Materials & Ingredient Supply
September – Sports Nutrition & Weight Loss
October – Consumer Research in the Nutrition Industry
November/December - Global Nutrition Industry
January 2010 – Executive Review: NBJ Awards & CEO Q&A
2008 Issues Still to be published include:
August Condition Specific Supplement, OTC & Rx Markets
The supplement industry is no stranger to competition: competition between brands, competition between multiple ingredients targeting the same health conditions, and even competition between supplements and healthy diets or functional foods. In a broader context, supplements can also overlap—and even directly compete—with over-the-counter (OTC) products and prescription drugs, even though each is regulated differently—OTC for self-diagnosed conditions, Rx drugs to be prescribed by physicians when medically necessary, and dietary supplements for nutritional support. Over many years the supplement industry has become steadily more condition-oriented in its approach to product development and marketing—a trend reflected in the layout of retail aisles and in the product mix of manufacturers. In this 32-page issue, NBJ looks at trends, developments and statistics related to dietary supplements, OTC products and prescription drugs targeting specific consumer health conditions.
September Sports Nutrition & Weight Loss
The sports nutrition and weight-loss (SNWL) sector is recovering nicely from the low-carb “revolution” and the 2004 ephedra ban. In addition, early successes in supplement industry Internet marketing and sales have come from the sports nutrition & weight loss sector in the forms of bodybuilding.com, musclemaster.com and sportnutrition.com In this 24-page issue, NBJ analyzes the $20+ billion dollar U.S. Sports Nutrtition and Weight-Loss Market.
October Healthy Foods
It is impossible to walk down the aisles of a conventional supermarket and not be confronted by healthy foods & beverages – functional, lesser-evil and natural & organic foods. In this 24-page issue, NBJ reviews healthy food & beverage categories, trends, ingredients and companies.
November CAM
America’s escalating healthcare crisis is fueling a heated debate over how to improve consumers’ health-and to what degree preventative medicine, complementary and alternative medicine (CAM) and dietary supplements should be part of the solution. In this 24-page issue, NBJ reviews how true integration for complementary & alternative medicine and supplements seems closer as healthcare crisis and costs cascade.
December – Raw Materials & Ingredient Supply
Across the board the high cost of transportation and the weakening dollar hit raw material and ingredient supply (RMIS) companies hard in 2008. Price increases, bankruptcies and global supply issues riddled the RMIS industry, making many long for days past and years to come. In this 24-page issue, NBJ presents its annual analysis of the market for raw material supply and value-added ingredients in the U.S. nutrition industry in 2008.
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