Did you know that fully 13% of nutrition products and 36% of dietary supplements are sold through non-retail channels in the United States. This is real business that, if approached correctly, can jumpstart your supplement business sales.

Increasingly, nutrition industry entrepreneurs are turning to the direct channels to launch new businesses and products via the Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalogs.

I along with Nutrition Business Journal co-founder, Tom Aarts, will be leading this webseminar on Wednesday, June 25, 2008 - 11:00-12:30 pm MT. Register now!

Please join us as we cast light on the lesser-research, but incredibly important, direct channels of the U.S. nutrition industry….one of NBJ’s specialties!

-Patrick

It’s that time of the year again – time to book that hotel room for The NBJ Summit 2008 at the St. Regis Resort in Dana Point, California. As of June 9th the St. Regis indicates that the NBJ Summit room block has been filled to over 75% capacity, which means that if you haven’t booked your room yet, the preferred room rate of $299 per night will soon be out of your grasp. To reserve rooms, call Travel Planers at 800.221.3531 or go to http://www.nbjsummit.com/services/travel.cfm

The best executive education sessions, networking and events await you at The 2008 NBJ Summit.

Optional golf kicks off the NBJ Summit early Wednesday morning, so make sure to indicate you would like to golf as part of your registration. After morning golf, the sessions begin at 2:30pm with NBJ’s State of the Industry followed by an opening keynote speech from Dr. Taylor Hartman , author of “The Color Code” a personality test that all attendees will take online prior to the event. Wednesday concludes with the a starlit dinner overlooking the ocean on the St. Regis Resort’s Grand Lawn.

Thursday begins early with a 7am breakfast and the second of three keynote speakers, Adam Werbach , the global CEO of Saatchi & Saatchi S. Following a green business panel and a sales channel lunch breakouts, we depart for the NBJ Summit Regatta at 2pm for some fun and sun on the high seas. At Wednesday’s dinner we award the NBJ Business Achievement Awards to winners in attendance and award the NBJ Summit Regatta Cup. Following dinner, those with energy to burn will adjourn to the Presidential Suite for what we expect to be a contentious Port Quality Assurance Association meeting.

Friday, breakfast is once again served at 7am with the first session of the day on innovation in maturing markets kicking off the last day of the NBJ Summit. Soon after, the third of our three keynote speakers, Walter Robb will close the conference with his reflections on the nutrition industry’s past, present and future.

So, book your hotel rooms and register now for the premier executive conference in the nutrition industry – The NBJ Summit!

-Patrick

I would like to introduce you to the new website for Nutrition Business Journal - www.nutritionbusinessjournal.com.

Alot has changed in the world of web design since we first launched NBJ’s website in 1998, so you will notice MANY changes in the look, feel and efficiency of the new nutritionbusinessjournal.com.

NBJ’s mission has always been to deliver strategic business information, analysis and market data to those in or interested in the nutrition industry to fuel better business decisions and promote healthier lifestyles. The new nutritionbusinessjournal.com is our new way of delivering on this mission.

I welcome your feedback and suggestions, via this blog or via my email prea@nutritionbusiness.com

Enjoy!

-Patrick

The 2008 NBJ Summit in Laguna Beach, CA on July 23-25 is fast approaching and registration is open.

Here are a few key links for those considering attending:

Agenda

Live list of attendees

Registration

Featured Speakers

Hotel Info

Other General Info

We’ve worked very hard this year to produce the premier business conference for CEOs in the nutrition industry.

If you have any questions, feel free to call me directly at 303.998.9229

-Patrick

Michael Pollan, author of “Omnivores Dilemma” and “In Defense of Food”, gave a riveting keynote speech at Natural Products Expo West 2008. I was fortunate to hear it in person, but if you were unable to make the Mr. Pollan’s speech, you’re in luck.

I am delighted to inform you that Michael Pollan has allowed New Hope to post his keynote address on www.expowest.com.

Click on the link by the words “audio recording” on this page

I hope you enjoy it as much as I did.

Please feel free to comment on his speech via the comments function below.