If you are a subscriber to Nutrition Business Journal, you can now access all of the 2008 Nutrition Industry Overview online at nutritionbusinessjournal.com. No need to sort through your over flowing mailbox, search your desk and interrogate your co-workers for your copy of NBJ. Just go to nutritionbusinessjournal.com.

To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.

If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.

-Patrick

Did you know that fully 13% of nutrition products and 36% of dietary supplements are sold through non-retail channels in the United States. This is real business that, if approached correctly, can jumpstart your supplement business sales.

Increasingly, nutrition industry entrepreneurs are turning to the direct channels to launch new businesses and products via the Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalogs.

I along with Nutrition Business Journal co-founder, Tom Aarts, will be leading this webseminar on Wednesday, June 25, 2008 - 11:00-12:30 pm MT. Register now!

Please join us as we cast light on the lesser-research, but incredibly important, direct channels of the U.S. nutrition industry….one of NBJ’s specialties!

-Patrick

I would like to introduce you to the new website for Nutrition Business Journal - www.nutritionbusinessjournal.com.

Alot has changed in the world of web design since we first launched NBJ’s website in 1998, so you will notice MANY changes in the look, feel and efficiency of the new nutritionbusinessjournal.com.

NBJ’s mission has always been to deliver strategic business information, analysis and market data to those in or interested in the nutrition industry to fuel better business decisions and promote healthier lifestyles. The new nutritionbusinessjournal.com is our new way of delivering on this mission.

I welcome your feedback and suggestions, via this blog or via my email prea@nutritionbusiness.com

Enjoy!

-Patrick

For 2 years, I ran New Hope’s online, or “emedia”, business. It was fun and challenging. Fun because there’s so much to learn and challenging because there are few people in the natural products industry in marketing positions who really understand the opportunity of online advertising and marketing. Often I found myself explaining what pageviews, impressions and click-through-rates were, and why website “hits” was a ridiculous statistic. Rarely did I make headway into integrated marketing program discussions. Still, I had a great time and worked with alot of great people in the industry.

So when Advertising Age released this article on the recent increase in web traffic to packaged goods websites, it caught my attention. It seems that these packaged goods (Uncle Bens, Hersheys, M&Ms, Loreal) firms are finally getting serious about online advertising…AND their online advertising is returning some significant traffic and marketing ROI.

What I’ve learned is that the nutrition industry needs some serious education when it comes to refining their basic online strategies into tactics that drive online traffic and consumer loyalty. So, in NBJ’s December Business Achievement and Executive Review issue, we had the editor of Website Magazine, Pete Prestipino, contribute a “so now you have a website…what’s next” article. Pete’s a great guy and a wealth of information on the business of emedia. Check it out over the holidays when you’re digesting that turkey/roast/ham/tofurkey feast you just gorged yourself on.

-Patrick

NBJ will host a live online review of the $85 billion nutrition industry and supplement business on Tuesday, September 11, 2007 at 10 a.m. Pacific Standard Time.

The web seminar will be hosted by Grant Ferrier, Editor-in-Chief of NBJ and Tom Aarts, co-founder of NBJ will contribute.

The webseminar will cover all U.S. nutrition industry product categories and sales channels, with an emphasis on sales, growth and top companies.

In addition, a mid-year 2007 report will be presented on the dietary supplement category.

To register, go to the web seminar homepage.