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Patrick Rea

Archive of the Network Marketing Category

NBJ Annual Nutrition Industry Overview articles NOW AVAILABLE ONLINE

If you are a subscriber to Nutrition Business Journal, you can now access all of the 2008 Nutrition Industry Overview online at nutritionbusinessjournal.com. No need to sort through your over flowing mailbox, search your desk and interrogate your co-workers for your copy of NBJ. Just go to nutritionbusinessjournal.com.


To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.


If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.


-Patrick

Direct to Consumer Supplement Sales Channels Webseminar

Did you know that fully 13% of nutrition products and 36% of dietary supplements are sold through non-retail channels in the United States. This is real business that, if approached correctly, can jumpstart your supplement business sales.


Increasingly, nutrition industry entrepreneurs are turning to the direct channels to launch new businesses and products via the Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalogs.


I along with Nutrition Business Journal co-founder, Tom Aarts, will be leading this webseminar on Wednesday, June 25, 2008 - 11:00-12:30 pm MT. Register now!


Please join us as we cast light on the lesser-research, but incredibly important, direct channels of the U.S. nutrition industry….one of NBJ’s specialties!


-Patrick

Welcome to the new NutritionBusinessJournal.com

I would like to introduce you to the new website for Nutrition Business Journal - www.nutritionbusinessjournal.com.


Alot has changed in the world of web design since we first launched NBJ’s website in 1998, so you will notice MANY changes in the look, feel and efficiency of the new nutritionbusinessjournal.com.


NBJ’s mission has always been to deliver strategic business information, analysis and market data to those in or interested in the nutrition industry to fuel better business decisions and promote healthier lifestyles. The new nutritionbusinessjournal.com is our new way of delivering on this mission.


I welcome your feedback and suggestions, via this blog or via my email prea@nutritionbusiness.com


Enjoy!


-Patrick

CRN’s annual symposium cites nutrition industry’s challenges & progress

I just returned from the annual symposium held by the Council for Responsible Nutrition (CRN) in Scottsdale, Arizona. Speakers included a wide variety of experts from the FDA, Vitamin Relief, The Council of Better Business Bureaus, CRN, the General European Commission, NBTY, The Vitamin Shoppe, Natural Alternatives International, Shaklee and ABC News.


CRN President & CEO, Steve Mister, called for for CRN members to increase self-regulation of misleading advertising and prepare for implementation on adverse event report systems and manufacturing GMPs.


However, the two sessions I found most interesting were from Jeremy Haft of BChinaB and David Katz of ABC News. Mr. Haft, author of All the Tea in China: How to Buy, Sell and Make Money on the Mainland, detailed the challenges of sourcing supply in China from a first had perspective. Mr. Katz mixed science with common sense, to make an argument for a fmore sustainable dietary supplement future.


Executives from all the largest industry players were in attendance. Sponsors included Shaklee, Pharmavite, DSM, Perrigo, Kyowa Hakko, Venable, Nutrilite, Bayer, Covington & Burling, NSF, EuroFins, Miami Research Associates, SafetyCall and Cognis. CRN is virtually on par with the NBJ/Newport Summit when it comes to networking with heavy hitters in the nutrition industry.


Though the daily sessions were dense with information, the evenings were full of fun. “Casino Royale” night and the “CRN Ranch Round Up” encouraged everyone to let their hair down, and it’s hard not to chuckle when you’re trying to talk business with someone in three piece suit, cowboy hat and bandana.


For more information on next year’s event, go to www.crnusa.org

U.S. Nutrition Industry Overview Web Seminar

NBJ will host a live online review of the $85 billion nutrition industry and supplement business on Tuesday, September 11, 2007 at 10 a.m. Pacific Standard Time.


The web seminar will be hosted by Grant Ferrier, Editor-in-Chief of NBJ and Tom Aarts, co-founder of NBJ will contribute.


The webseminar will cover all U.S. nutrition industry product categories and sales channels, with an emphasis on sales, growth and top companies.


In addition, a mid-year 2007 report will be presented on the dietary supplement category.


To register, go to the web seminar homepage.