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Your Supplier Can Kill You Caution Industry Veterans Ullman and Cudahy

Good manufacturing practices (GMP) and supply quality were both topics du jour at Natural Products Expo East in Boston last week, as attendees from all ends of the supply chain converged to discuss the ways in which they could better the industry and inspire more consumer confidence. While there seemed to be a shortage of ingredient supply companies exhibiting, it didn’t detract from a robust and timely education program highlighted by a number of Supply Expo-sponsored sessions. Many of these sessions conveyed an underlying sense of urgency surrounding the latest eyebrow-raising media headlines detailing tainted or unsafe nutritional ingredients.

One session that captured this sense of urgency featured Mark Ullman, a partner with New York’s Ullman, Shapiro & Ullman law firm, and Sabinsa President and Chief Operating Officer Jim Cudahy. Titled “Your Supplier Can Kill You,” the main take away of this session—aside from the fact that finished goods manufacturers ought to be very afraid of unscrupulous suppliers—was that the due diligence needed to ensure ingredient quality ultimately falls on the finished product manufacturer. Although plenty of quality suppliers and third-party certifiers help make this task easier, nothing should be taken for granted when scrutinizing the suppliers you work with, the presenters warned.

To illustrate his points, Ullman analyzed a number of devastating supplier-generated recalls and talked about the different lessons to be learned from each. In the examples of the melamine debacle of 2007 and the Star Caps recall in 2008, clear evidence of economically motivated adulteration by Chinese and Peruvian suppliers existed, he said. In both cases, there was little or no oversight of the raw material manufacturers, and neither the brokers nor the finished goods manufacturers had visited their facilities—two steps that may have prevented the recalls, Ullman noted.

Cudahy cautioned manufacturers to “keep your friends close and your suppliers closer.” He noted the importance of reviewing a supplier’s systems and facilities—whether it be through a direct audit, a third-party audit, or even a shared audit, where multiple manufacturers split the costs of inspecting a raw material manufacturer. Such audits, Cudahy added, play a vital role in enabling finished goods manufacturers to know what’s happening throughout the supply chain.

The concepts laid out by Cudahy were fairly straight forward and may have seemed like common sense to some of the industry veterans in the room, but the reality is that there are still a number of suppliers not playing by the rules and a number of manufacturers willing to turn a blind eye to quality issues in order to save some money. The two panelists cautioned that trying to save money in the short term can lead to the collapse of a business in the long term, and in some cases lead to jail time for the executives involved. “If the supplier cannot meet your requirements, find another,” Cudahy said. “It’s your life!”

Nutrition Business Journal’s October issue is devoted to the raw material & ingredient supply end of the U.S. Nutrition Industry. In the issue, NBJ investigates the problem of economically motivated adulteration in the dietary supplement ingredient market, in addition to exploring ingredient pricing trends and a number of other topics. To order a copy of the issue, subscribe to NBJ or download a free 32-page sample issue, go to NBJ’s subscription page.


Related NBJ Links:

GMP Q&A with CFSAN’s Brad Williams

11 Tips for Ensuring a Smooth FDA Inspection

CEO Video Interview: Is Sabinsa Seeing Signs of an Economic Recovery?

Related Functional Ingredients Magazine Links:

Quality beyond GMPs

What to expect from the nutrition industry’s ingredient supply segment in 2009?

2008 was a year of bad debt and tighter access to capital and credit for nutrition industry suppliers. Firms were still dealing with the blows that rising fuel prices and currency fluctuations delivered in 2007 and the first half of 2008 which left many supply companies uncertain of how the economic downturn would affect the U.S. nutrition industry and what would be in store for 2009.


On January 14th, 2009 NBJ’s Carlotta Mast and Thomas Aarts will join me to present a strategic analysis and review of the U.S. nutritional raw material & ingredient supply industry. You are invited to register for this online seminar that will begin at 11am MT.


For $495, each registered company will be allowed up to six participant access points to the live online seminar.


During the seminar, we will present new NBJ market figures and discuss the following topics:


• Snapshot of 2008 business issues, preview of 2009

• Review of over the counter (OTC) & Supp Combo Products and their regulatory potential

• A category overview of pricing and supply trends for vitamins, minerals, herbs & botanicals and specialty ingredients including fish oil, probiotics, whey protein and COQ-10

• Major factors affecting growth in supplement and functional food supply markets

• New steps vitamin manufactures and suppliers need to undertake to maintain market credibility

• Discussion of how the economy is impacting the ingredient supply segment of the U.S. nutrition industry


I encourage you to register here. If you have any questions, please feel free to call me at 303.998.9229


Patrick D. Rea

Publisher & Editorial Director, Nutrition Business Journal

Co-Chair, The NBJ Summit

Weight loss pill sales down, bars flat, sports supplements up….what’s going on with the U.S. Sports Nutrition & Weight Loss Market?

Did you know that weight loss pill sales only make up 8% of the total U.S. sports nutrition & weight loss market? Did you know the nutrition bar market is larger than the total low-carb foods market? If not, join NBJ editorial director Patrick Rea and Katia Fowler, Director of Communication and former editor of NBJ as they present the 2007/2008 Sports Nutrition & Weight Loss Market Overview Webseminar.

In this NBJ webseminar, we will answer:


Weight Loss

Does Fucoxanthin have the potential to replace ephedra as the weight-loss market king?

How long will alli suppress U.S. weight loss supplement sales growth?

What will be the best sales channel to sell your new (or old) weight-loss product through over the next 5 years?

Where does the GSK petition stand and what are the next steps for the nutrition industry?

Have the AERs shown any prevalence of stimulant complaints?

What’s going on in low-carb? Will it ever disappear?


Sports Nutrition

Why has the energy drink market’s growth slowed?

Will any sports beverage brand successfully challenge Gatorade?

Did the nutrition bar market continue to rebound in 2007? Which bar brands grew, which brands faltered, and why?

What brands and markets are behind the 8.4% growth in the sports nutrition supplement market in 2007?

What channels should sports nutrition brands shy away from to ensure future success?

What alternative channels for sports nutrition products retain potential for future growth and expansion?

Nutrition Business Journal…On Sale?

That’s right, NBJ has launched a Clearance section on the new nutritionbusinessjournal.com that will be updated with various research products twice monthly.


Visitors to nutritionbusinessjournal.com will be able to link from the Clearance box in the lower left hand corner of the homepage and check out each special deal we’re offering.


Enjoy!

-Patrick

Upcoming Sports Nutrition & Weight Loss Market Web Seminar

Nutrition Business Journal will host a live web seminar to review the six segments of the $18.26-billion U.S. Sports Nutrition and Weight Loss market and their significance to the $94-billion U.S. nutrition industry. The web seminar will be held on Thursday, September 25, 2008 at 11-12:30 pm Mountain Time. The presentation will include the NBJ editorial team and industry experts.

Share the knowledge! A registration fee of only $495 allows up to six login points for you and your colleagues. Participants will be provided access to a website for the live presentation.

Pivotal issues to be discussed include:

• Erratic ingredient supply markets

New regulatory developments

• The impact of acquisitions on legacy brands

• Mergers & acquisitions in the sports nutrition & weight loss market space

Tuning in gets you:

• A full analysis of the six SNWL categories with recent growth and forecasts through 2016

• Overviews on changing shares in weight-loss pills and meal replacements

• Updates on the explosive energy drink market and sports drinks performance

• Discussion of marketing tactics, regulations, claims, M&As, science and consumers

• Reporting on new growth sub-categories and niche products that are sustaining growth for the greater sports nutrition & weight loss market