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Patrick Rea

Archive of the Online Education Category

NBJ Annual Nutrition Industry Overview articles NOW AVAILABLE ONLINE

If you are a subscriber to Nutrition Business Journal, you can now access all of the 2008 Nutrition Industry Overview online at nutritionbusinessjournal.com. No need to sort through your over flowing mailbox, search your desk and interrogate your co-workers for your copy of NBJ. Just go to nutritionbusinessjournal.com.


To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.


If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.


-Patrick

NBJ’s 2009 Editorial Calendar Announced

One of the new features of the new Nutrition Business Journal website is the editorial calendar page.


2009 is shaping up to be a big year for the nutrition industry with many variables in play, and NBJ will be right there to keep subscribers up to speed on developing business trends, challenges and opportunities.


2009 Issues (Preliminary)


January - NBJ Awards & Executive Review

February – Natural & Organic Personal Care

March – Healthy Foods

April – Organic Foods & Beverages

May – Direct to Consumer Sales Channels

June/July – Annual IndustryOverview

August – Raw Materials & Ingredient Supply

September – Sports Nutrition & Weight Loss

October – Consumer Research in the Nutrition Industry

November/December - Global Nutrition Industry

January 2010 – Executive Review: NBJ Awards & CEO Q&A


2008 Issues Still to be published include:


August Condition Specific Supplement, OTC & Rx Markets

The supplement industry is no stranger to competition: competition between brands, competition between multiple ingredients targeting the same health conditions, and even competition between supplements and healthy diets or functional foods. In a broader context, supplements can also overlap—and even directly compete—with over-the-counter (OTC) products and prescription drugs, even though each is regulated differently—OTC for self-diagnosed conditions, Rx drugs to be prescribed by physicians when medically necessary, and dietary supplements for nutritional support. Over many years the supplement industry has become steadily more condition-oriented in its approach to product development and marketing—a trend reflected in the layout of retail aisles and in the product mix of manufacturers. In this 32-page issue, NBJ looks at trends, developments and statistics related to dietary supplements, OTC products and prescription drugs targeting specific consumer health conditions.


September Sports Nutrition & Weight Loss

The sports nutrition and weight-loss (SNWL) sector is recovering nicely from the low-carb “revolution” and the 2004 ephedra ban. In addition, early successes in supplement industry Internet marketing and sales have come from the sports nutrition & weight loss sector in the forms of bodybuilding.com, musclemaster.com and sportnutrition.com In this 24-page issue, NBJ analyzes the $20+ billion dollar U.S. Sports Nutrtition and Weight-Loss Market.


October Healthy Foods

It is impossible to walk down the aisles of a conventional supermarket and not be confronted by healthy foods & beverages – functional, lesser-evil and natural & organic foods. In this 24-page issue, NBJ reviews healthy food & beverage categories, trends, ingredients and companies.


November CAM

America’s escalating healthcare crisis is fueling a heated debate over how to improve consumers’ health-and to what degree preventative medicine, complementary and alternative medicine (CAM) and dietary supplements should be part of the solution. In this 24-page issue, NBJ reviews how true integration for complementary & alternative medicine and supplements seems closer as healthcare crisis and costs cascade.


December – Raw Materials & Ingredient Supply

Across the board the high cost of transportation and the weakening dollar hit raw material and ingredient supply (RMIS) companies hard in 2008. Price increases, bankruptcies and global supply issues riddled the RMIS industry, making many long for days past and years to come. In this 24-page issue, NBJ presents its annual analysis of the market for raw material supply and value-added ingredients in the U.S. nutrition industry in 2008.

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Direct to Consumer Supplement Sales Channels Webseminar

Did you know that fully 13% of nutrition products and 36% of dietary supplements are sold through non-retail channels in the United States. This is real business that, if approached correctly, can jumpstart your supplement business sales.


Increasingly, nutrition industry entrepreneurs are turning to the direct channels to launch new businesses and products via the Internet, multi-level/direct marketers, practitioners, direct response television, direct response radio, mail order and catalogs.


I along with Nutrition Business Journal co-founder, Tom Aarts, will be leading this webseminar on Wednesday, June 25, 2008 - 11:00-12:30 pm MT. Register now!


Please join us as we cast light on the lesser-research, but incredibly important, direct channels of the U.S. nutrition industry….one of NBJ’s specialties!


-Patrick

Welcome to the new NutritionBusinessJournal.com

I would like to introduce you to the new website for Nutrition Business Journal - www.nutritionbusinessjournal.com.


Alot has changed in the world of web design since we first launched NBJ’s website in 1998, so you will notice MANY changes in the look, feel and efficiency of the new nutritionbusinessjournal.com.


NBJ’s mission has always been to deliver strategic business information, analysis and market data to those in or interested in the nutrition industry to fuel better business decisions and promote healthier lifestyles. The new nutritionbusinessjournal.com is our new way of delivering on this mission.


I welcome your feedback and suggestions, via this blog or via my email prea@nutritionbusiness.com


Enjoy!


-Patrick

Michael Pollan Keynote Audio Available Online

Michael Pollan, author of “Omnivores Dilemma” and “In Defense of Food”, gave a riveting keynote speech at Natural Products Expo West 2008. I was fortunate to hear it in person, but if you were unable to make the Mr. Pollan’s speech, you’re in luck.

I am delighted to inform you that Michael Pollan has allowed New Hope to post his keynote address on www.expowest.com.


Click on the link by the words “audio recording” on this page


I hope you enjoy it as much as I did.

Please feel free to comment on his speech via the comments function below.