Did you know that weight loss pill sales only make up 8% of the total U.S. sports nutrition & weight loss market? Did you know the nutrition bar market is larger than the total low-carb foods market? If not, join NBJ editorial director Patrick Rea and Katia Fowler, Director of Communication and former editor of NBJ as they present the 2007/2008 Sports Nutrition & Weight Loss Market Overview Webseminar.

In this NBJ webseminar, we will answer:

Weight Loss

Does Fucoxanthin have the potential to replace ephedra as the weight-loss market king?

How long will alli suppress U.S. weight loss supplement sales growth?

What will be the best sales channel to sell your new (or old) weight-loss product through over the next 5 years?

Where does the GSK petition stand and what are the next steps for the nutrition industry?

Have the AERs shown any prevalence of stimulant complaints?

What’s going on in low-carb? Will it ever disappear?

Sports Nutrition

Why has the energy drink market’s growth slowed?

Will any sports beverage brand successfully challenge Gatorade?

Did the nutrition bar market continue to rebound in 2007? Which bar brands grew, which brands faltered, and why?

What brands and markets are behind the 8.4% growth in the sports nutrition supplement market in 2007?

What channels should sports nutrition brands shy away from to ensure future success?

What alternative channels for sports nutrition products retain potential for future growth and expansion?

Nutrition Business Journal will host a live web seminar to review the six segments of the $18.26-billion U.S. Sports Nutrition and Weight Loss market and their significance to the $94-billion U.S. nutrition industry. The web seminar will be held on Thursday, September 25, 2008 at 11-12:30 pm Mountain Time. The presentation will include the NBJ editorial team and industry experts.

Share the knowledge! A registration fee of only $495 allows up to six login points for you and your colleagues. Participants will be provided access to a website for the live presentation.

Pivotal issues to be discussed include:

• Erratic ingredient supply markets

New regulatory developments

• The impact of acquisitions on legacy brands

• Mergers & acquisitions in the sports nutrition & weight loss market space

Tuning in gets you:

• A full analysis of the six SNWL categories with recent growth and forecasts through 2016

• Overviews on changing shares in weight-loss pills and meal replacements

• Updates on the explosive energy drink market and sports drinks performance

• Discussion of marketing tactics, regulations, claims, M&As, science and consumers

• Reporting on new growth sub-categories and niche products that are sustaining growth for the greater sports nutrition & weight loss market

Nutrition Business Journal would like you to participate in our 2008 Sports Nutrition & Weight Loss Manufacturer/Marketer Survey. Data collected in the survey will be used in NBJ’s September 2008 Sports Nutrition & Weight Loss issue. The survey should take you no more than 5 minutes. As a thank you for participating, you will receive a free copy of the survey results once the research has been completed. Any comments, questions or concerns should be directed to NBJ Research Manager Jason Phillips at 303.998.9249.

-Patrick

If you are a subscriber to Nutrition Business Journal, you can now access all of the 2008 Nutrition Industry Overview online at nutritionbusinessjournal.com. No need to sort through your over flowing mailbox, search your desk and interrogate your co-workers for your copy of NBJ. Just go to nutritionbusinessjournal.com.

To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.

If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.

-Patrick

I would like to introduce you to the new website for Nutrition Business Journal - www.nutritionbusinessjournal.com.

Alot has changed in the world of web design since we first launched NBJ’s website in 1998, so you will notice MANY changes in the look, feel and efficiency of the new nutritionbusinessjournal.com.

NBJ’s mission has always been to deliver strategic business information, analysis and market data to those in or interested in the nutrition industry to fuel better business decisions and promote healthier lifestyles. The new nutritionbusinessjournal.com is our new way of delivering on this mission.

I welcome your feedback and suggestions, via this blog or via my email prea@nutritionbusiness.com

Enjoy!

-Patrick