And like the NBJ Summit, the hotel hosting CRN’s “The Conference” is selling out quickly this year. So, if you plan on attending The Conference this October 2-5 at the Hyatt Regency Tamaya Resort & Spa outside of Albuqurque, New Mexico, make sure you book your hotel room ASAP. There aren’t any other hotels nearby this (somewhat) isolated resort…let’s call it an oasis…so book your hotel NOW make sure you can enjoy this deluxe location.

I hope to see you there!

-Patrick

And stay tuned!

-Patrick

If successful, this marketing will mark a significant shift in Coke’s lifestyle and attitude presentation, to one boosting its health credentials.

Clearly, health is no longer viewed as a passing fad by big food & beverage companies, as they experiment with changing the way they position their legacy brands and products.

Consumers aren’t stupid, however, and NBJ expects that the beverage that will help take rust off nails will struggle to be seen as a natural product.

Still, my favorite is the “science” of combining mentos and coca-cola. For anyone that’s attended SupplySide West, you’ll appreciate this video.

Key to the findings were that the fish oils tested didn’t contain the maximum daily amount of omega-3 fatty acids.

Certainly, it isn’t always easy for consumers to intake the maximum recommended daily intake of omega-3 fatty acids and many suggest over-consuming fish oil supplements.

Still, like many other critical stories of the supplement industry, efficacous dose is the prevailing theme of this article and something every manufacturer & marketer should be concerned with.

To read more, go to:

Reuters UK: Fish meals better for brain than supplements: survey

or

Australian Food: No substitute for the health benefits of seafood

To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.

If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.

-Patrick

NBJ noted an October 2007 press release in HerbalGram, the journal of the American Botanical Council.

Certainly, this could bode well for suppliers of herbal medicines in the United States and abroad.

For more on this story, go to Secret brews in China: Coke’s next big thing?

-Patrick

This appeals court 2-1 ruling sends the merger case back to the lower court for another round of consideration.

For more on this developing situation, go to Court reverse Whole Foods ruling on CNNmoney.com.

-Patrick

But don’t take my word for it, listen to our attendees. Below are a few video testimonials about the 2008 NBJ Summit.

Tom Aarts, Co-Chair of the NBJ Summit and Founder of the Nutrition Capital Network, talks about some of the speakers and attendees at the NBJ Summit.

Tim Avila, President & CEO of Zsweet, Inc. talks about why he comes to the NBJ Summit every year (I think he’s been to them all!)

Len Monheit, President & Editor of NPICenter.com talks about the community feel of the NBJ Summit and details why he and so many top executives attend the NBJ Summit every year.

Chris Hillseth, President of Chris Hillseth Enterprises talks about the NBJ Summit Regatta, one of the NBJ Summit’s signature events.

And finally, Barry Charnay of Bioneutra talks about what he finds most useful about the NBJ Summit for his business and professional development.

Stay tuned, more videos, pics and commentary from the NBJ Summit to come!

-Patrick

The business of nutritional raw material & ingredient supply is a lesser-researched part of the nutrition industry value chain. We’ve made it our specialty to shine light on this part of the nutrition industry and try to make sense of the global supply landscape as it pertains to the U.S. market for nutrition products.

High transportation costs, a weakening dollar and a weak economy all conspired to challenge ingredient suppliers in 2007 and into 2008. Mother nature didn’t hold back either. Suppliers of herbs and botanicals were also impacted by droughts, flooding and other server weather across the world.

As with challenges, opportunities for nutritional raw material and ingredient supply companies were fairly universal, according to executives in the nutrition industry’s supply chain.

Regulatory stabilization, geographical diversification and the implementation of GMPs are all on executives minds in 2008 and covered in detail in NBJ’s latest market research report.

All of this and more is covered in NBJ’s Nutritional Raw Materials & Ingredient Supply Report…one of the few places you’ll be able to find a broad and deep analysis of the nutrition industry’s value chain.

-Patrick