The Nutrition Capital Network Investor Forum returns this fall at Natural Products Expo East on Thursday, October 16, 2008, from 8:00 am - 10:00 am right before the show florr opens. Designed to make the Expo experience easier and more valuable for investors and to connect exhibitors with new investors in the industry, NCN principals will present a selected list of exhibiting companies to a group of 70-80 qualified investors. Exhibitors must complete a short application to be considered and need not be in attendance during the meeting. Applications will remain confidential and only investors will be given brief profile information from the application. Interested parties may visit www.nutritioncapital.com for more information and the link to the application page or call Mike at 415.254.1116.
The mystery of Coca-Cola’s recipe remains, but Coke has revealed that it’s flagship product is “natural” in an advertising campaign launched in the U.K. The New York Times story, “Campaign Reveals Just a Little Bit of Coke’s Secret Formula“, goes into further detail about this uncloaking, but it appears this move is a market test to see how young consumers react to this new messaging.
If successful, this marketing will mark a significant shift in Coke’s lifestyle and attitude presentation, to one boosting its health credentials.
Clearly, health is no longer viewed as a passing fad by big food & beverage companies, as they experiment with changing the way they position their legacy brands and products.
Consumers aren’t stupid, however, and NBJ expects that the beverage that will help take rust off nails will struggle to be seen as a natural product.
Still, my favorite is the “science” of combining mentos and coca-cola. For anyone that’s attended SupplySide West, you’ll appreciate this video.
Australian consumer group Choice tested “several supplements” and concluded that two servings of fish each week that are rich in omega-3 fatty acids will boost brain function as much or more than supplements containing ginkgo biloba, brahmi or fish oil.
Key to the findings were that the fish oils tested didn’t contain the maximum daily amount of omega-3 fatty acids.
Certainly, it isn’t always easy for consumers to intake the maximum recommended daily intake of omega-3 fatty acids and many suggest over-consuming fish oil supplements.
Still, like many other critical stories of the supplement industry, efficacous dose is the prevailing theme of this article and something every manufacturer & marketer should be concerned with.
If you are a subscriber to Nutrition Business Journal, you can now access all of the 2008 Nutrition Industry Overview online at nutritionbusinessjournal.com. No need to sort through your over flowing mailbox, search your desk and interrogate your co-workers for your copy of NBJ. Just go to nutritionbusinessjournal.com.
To see all the articles, go to the current issue page. Here you will see the entire overview issue laid out in an expanded table of contents view. From here you can link to every article if you are signed in as an NBJ subscriber.
If you do not know your NBJ subscriber username and password, call Rachel Dederich, NBJ’s Subscriber Services Coordinator, at 303.998.9263.
In an effort, “shrouded in secrecy,” Coca-Cola has teamed up with the Chinese Academy of Medical Sciences to develop beverages using Chinese herbal cures, according to the Atlanta Journal-Contstitution.
